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Introducing SS 2024
THE SOHO COLLECTION
Between tradition and evolution, we find New York City's Soho neighborhood. Cobblestone streets wind through Victorian cast-iron buildings. The past echoes into the present, blurring the lines between form and function, exteriors and interiors, history and innovation.
Our SS24 collection distills Soho's spirit into a wardrobe where the creative and the practical fuse. Inspired by Soho's transformed industrialism, this season plays with clean lines and geometric artistry expressed in bold palettes and relaxed silhouettes. It's a collection that celebrates who weโve been, who we are, who weโve yet to becomeโand the process of becoming them.
Behind the Collection
From its origins as a bustling manufacturing district, Soho descended into desolation after World War II, only to experience a revival in the โ60s. Visionary artists, seeing opportunity where others saw ruin, repurposed the abandoned industrial spaces into vibrant studios, igniting a creative renaissance that never stopped.
New York City's Soho is now a vision of contrast between historic exteriors and modern interiors, a place where intricate detail meets raw simplicity. This season, our designs celebrate Sohoโboth its variability and versatility.
Accent Colors
Inspired by spring in Soho, our SS24 palette paints a blooming portrait of NYC street style. Soft colors with edgy undertones across the spectrum of pinks, whites, blues, and neutrals, plus vibrant bursts of green and hot pink, imbue our designs with optimism.ย
Forever Fabrics and Fits
Our core collection of European fabricsโpremium ponte, sustainable jersey, sheer jersey, luxe French Terry, and organic cottonโwelcomes the debut of linen and cotton voile fabrics this season.ย
Our new European linen graces a variety of casual designs that transition seamlessly between workwear and weekend wear. Blissful European cotton voile pieces bring effortless sophistication to our collection, ensuring your closet is as elegant as ever.ย
Weโve imagined new styles and reimagined existing ones across all of our high-end fabrics. Classics like our Murray Top and Norah Blazer have transformed, offering a fresh interpretation of beloved silhouettes. A sisterhood of new summer designs inspired by our best-selling Clara Dress supplement our array of polished yet relaxed dresses.ย
Each garment in our collection offers Marcella's quintessential "Minimalism with an Edge" aesthetic โ whether through the exploration of negative space with cutouts, the experimental use of seamlines and drapes or other artistic imagination.
New Accessories
SS24 also turns the page on minimalist accessorizing with new jewelry, sunglasses, shoes and leather goods.
Building upon our signature design motifs, this season's collection takes a bold step forward with a series of heels featuring cutoutsโa first in our leather goodsโwhile geometric flats and sandals lend a playful edge to everyday footwear. Our best-selling Karma Boots continue to echo into SS24, with iconic ribbing making a statement in two new designs. Weโve updated our heels and soles for enhanced comfort and flattering fits that take you effortlessly from day to night.ย ย
And we didnโt stop there. This season ushers in utilitarian bags with statement silhouettes defined by sharp angles, soft curves, and more than enough room for your essentials. Weโre additionally excited to unroll our new โlunch bagโ series, a trio of purses with chic roll-up designs offering detachable chains so you can carry them however you like.
EZRA SHIRT | FRANCIS JEANS | PARKSIDE SHOILDER BAG | KERRY FLATS (COMING SOON)
VIDA SUNGLASSES (COMING SOON)
Just as NYC's Soho neighborhood showcases an ability to adapt and transform without losing its essence, so do our designsโrooted in our core aesthetic yet irrepressibly open to whatโs next. And, while each Marcella collection adds to the archive of our brandโs evolution, we will always design each of them with you centrally in mind. After all, there would be no Marcella without this amazing community of ours and we're forever grateful...
So come and explore our new SS24 Soho Collection. We canโt wait to see how you express yourself in us next!
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