OUR DESIGN PHILOSOPHY
At Marcella, we believe less clutter in one’s closet means more space and time for life’s most meaningful experiences. Our team is passionate about creating timeless, “upscale” street style. It’s a special kind of uniqueness we aspire to. We call it Minimalism with an Edge.
DESIGNED IN NYC. HANDCRAFTED IN EUROPE.
MARCELLA
When we think of all the strong female figures who inspire this brand, we think first and foremost of the woman who inspires its aesthetic. Our grandmother, Marta, nicknamed “Marcella.” Marcella grew up in a place where there was small opportunity for someone with big dreams and yet, by the force of her will and talent, she eventually became an apprentice with a master designer in Paris before becoming one of Bulgaria’s most prominent fashion designers in her lifetime. Marcella's granddaughter, Creative Director Siyana Huszar, came to New York City to pursue her career and eventually ended up continuing the family business, so to speak, still animated by Marcella’s non-compromising desire for original design and expert, ethical craftsmanship.
NEW YORK
New York deeply influences Siyana's design. Indeed, Marcella’s aesthetic is informed by life in that city. Like its architecture, our garments and accessories combine clean lines and geometric construction with the occasional surprise of asymmetry. And, like its inhabitants, they similarly exude a bold, individual edge. An adopted New Yorker, Siyana likes to think that she brings forward the best of both her European past and American present - the result being an elegant but edgy "upscale street" style.
MINIMALISM
But, minimalism with an edge is about more than just an aesthetic – as conscientiously designed as it may be. It's also informed by the utilitarianism of urban living (big bills, small closets!), by the ethos of buying fewer pieces, but better ones: the hard-working, seasonless wardrobe staples that can take you from day to night in an instant. At Marcella, we will never stop focusing on setting trends rather than following them. Our timeless aesthetic allows our collections to stay alive and relevant beyond several months (and with many favorite pieces for years on end...), minimizing dead stock and waste. As such, we stand as a proud, sustainable alternative to "disposable" or "fast" fashion - both in terms of design philosophy and production approach.
MINIMALISM
But, minimalism with an edge is about more than just an aesthetic – as conscientiously designed as it may be. It's also informed by the utilitarianism of urban living (big bills, small closets!), by the ethos of buying fewer pieces, but better ones: the hard-working, seasonless wardrobe staples that can take you from day to night in an instant. At Marcella, we will never stop focusing on setting trends rather than following them. Our timeless aesthetic allows our collections to stay alive and relevant beyond several months (and with many favorite pieces for years on end...), minimizing dead stock and waste. As such, we stand as a proud, sustainable alternative to "disposable" or "fast" fashion - both in terms of design philosophy and production approach.
EUROPE
Regarding production approach, our fabulous, highly trained team produces all of its collections within the European Union in Siyana's native country, Bulgaria. Not only are all of our fabrics, knits, leather, and trimmings locally sourced but, in these days of global outsourcing, each garment, shoe and accessory is made either in one of two company ateliers or within long-time and fastidiously supervised local production partners.
Producing two collections yearly, with new styles introduced weekly, we require that every Marcella piece is put through extensive testing for fit, form, and fabric quality. We are relentless about ensuring that you, our customer, have the opportunity to enjoy the superior standards of European craftsmanship even as we strive to keep our garments and accessories highly accessible in price.
