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DESIGN IN MOTION X EVA CHUNG
January Capsule Spotlight
Marcella's Eva Chung is a designer at heart, the brand's associate creative director by practice, and someone who grew up in Taipei, Taiwan but now lives in New York City. She comes from a fashion design background, but she has always been most interested in the spaces where disciplines overlap: where clothing meets technology, where aesthetics meet function, and where design can make everyday life better.
Tell us a little about yourself!
Outside of work, you’ll usually find me bouldering, at a Pilates class, wandering through a museum, or roaming the city in search of good Asian food.
When, and how, did you start working with Marcella?
I started working with Marcella in the summer of 2017 as an intern, through a connection between my university and Marcella's co-founders, Andy and Siyana. At the time, I still had a year of school left to finish, and I had no idea that this role would shape the rest of my twenties. What began as an internship quickly became something much deeper. I was hired at the end of the summer, and over time, I grew alongside the brand — from early design executional work to taking on creative direction, strategy and leadership responsibilities. Marcella has been a place of learning, trust, and evolution for me, and I feel incredibly lucky to have been part of one of the fastest-growing fashion brands in the U.S. while also growing into myself as a creative.
Can you give us a brief day-in-the-life description of what you might do during one of your work days?
Wake by 8:30, I try to start the day with a quick 15-minute yoga session, then coffee and meetings around 9:00. Mornings are for syncing with our EU team — creative sessions, planning calls and cross-functional check-ins that set the tone. Around 1:00, I’ll duck out to Hamlet Coffee — my neighborhood spot — for a reset and fresh air, take photos or take calls on my walk back. Afternoons are for making things: reviewing prototypes and virtual fittings, refining imagery for upcoming launches and shaping marketing calendars. The day wraps around 7:30 with US team check-ins and final details. Evenings slow down: cooking at home, a romcom with wine, followed by shower and my night routine around 11:30. Then we repeat!
“Style, for me, is a kind of visual code — a way to translate who we are inside into something we can see.”
Can you describe a little of all that goes into photo shooting Marcella’s designs?
Photographing Marcella’s designs is really about translating all the thought behind each piece into a single image. It’s a bit like that scene from The Devil Wears Prada — every detail matters. We think about the fabric, the color, the fit, and the story behind why that piece exists. Then we translate all of that into how we style it, how the model moves, how the lighting feels — because our photos are our Marcella's way of communicating with our community. We want each image to feel like a conversation with the viewer, showing them exactly why that piece belongs in their wardrobe.
Can you tell us about one of your favorite Marcella memories?
One of my favorite Marcella memories is actually from a team design review we did all together. Everyone was in the room — from our newest team members to those of us who’ve been here for years — and we were going over the latest collection. What made it special was how everyone had a voice, because we all wear the brand and understand it from our own angle. The conversation naturally reflected how everyone interacts with their wardrobe differently — whether they’re a mom, living solo in the city, or anything in between. It was really beautiful because you could see how much everyone’s opinion truly mattered in shaping the final pieces. As a designer, it’s inspiring to witness that kind of collaboration, where the wardrobe and the collection grow with the team. It’s a memory that reminds me how much we really do live and breathe what we create together.
What does education mean to you and how has it influenced your work?
Honestly, education is the bedrock of how I approach my work. My design training gave me the technical skills and confidence I lean on every day. Equally, growing up and learning from some incredibly hard-working women in Taiwan shaped my sense of self. They taught me humility, curiosity and how to really listen — things that shape how I lead and collaborate now. Beyond formal schooling, I’ve learned a ton just by doing and living. Marcella taught me how to stay focused on a bigger vision while still being nimble, and living in New York has turned the whole city into a classroom. So for me, learning never really stops — it’s woven into every experience.
What role does style play in the work you do?
Style, for me, is a kind of visual code — a way to translate who we are inside into something we can see. It’s why fashion is both profound and surface-level at once: it shows us who we’ve been, who we are now, and who we’re becoming. In my work, my own personal style — which is functional, minimalist and a little bit edgy — naturally informs how I approach design and creative direction. I lead and create with that same philosophy: keeping things simple and welcoming, always functional, but with a level of visual communication that’s inspiring and quietly distinctive. In other words, the way I dress and lead is the way I design: aiming for that balance of simplicity and inspiration that helps others feel both grounded and motivated.
What is your favorite piece from your Marcella Capsule?
The Yvonne Top — always. I’ve had mine since 2018, thrown it into the washer countless times, and it still holds up beautifully. The square neckline is rare: wide and elegant, yet somehow still bra-friendly. A few years ago, I discovered I could wear it in reverse — and that made me love it even more.
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